7 must-have features for social media management tools (hootsuite.com blog)

By: Olsy Sorokina

Source:blog.hootsuite.com

Shopping for a social media management tool is like buying a car. There are basic requirements (you need it to get from point A to point B, you need to know how fast you’re going) included in every make and model, and optional features that may make or break the deal for you—but another driver will never use these features on their everyday commute. With so many new social media management tools entering the market with offers to enhance your social media strategy, it can be difficult to see what your business really needs to get the job done. There are, however, several essential features your social media management tool should have—that apply to the needs of a small business and a Fortune 1000 company. So whether you’re shopping around for a social relationship platform, or just looking for some free social media management tools to enhance your strategy, these are the seven features you should consider.

7 features on a social media management tool to enhance your social media strategy:

  1. Monitoring

Whether your social media strategy’s emphasis falls on promotion or customer service, it’s still necessary for your business to be aware of what goes on in your social media feeds. Ideally, the software you use should allow you to keep tabs on several different channels, including the Big 4: Facebook, Twitter, LinkedIn, and Google+. This allows you to stay updated on your channels without having to switch and refresh several browser windows.

It might be the case that your brand doesn’t have an account on all those social networks, instead directing all social media efforts to the official Twitter account. Luckily, there are plenty of free resources to monitor Twitter feeds, in virtue of it being the most challenging network to track in real-time. If you are looking for advanced social listening, which includes sentiment analysis, reach, and influence measurements, tools such as SocialBro, Social Mention, and Tweet Reach can be helpful

  1. Analytics

It’s important to get tangible results from your social media performance for regular evaluation of your social media strategy. Metrics such as clickthrough rate, retweets, Likes and favorites help you get a feel for social media content that performs well, and content that needs to be re-evaluated. Major social networks such as Facebook and Twitter have their own analytics tools to aid your social messaging strategy; when it comes to content, Google Analytics and Chartbeat can provide insight into content that works. In order to track link performances, use a URL shortener in your social media messaging—it saves you both time and characters.

  1. Collaboration

If more than one person is responsible for your organization’s social media channels, it’s important to work out a streamlined process of assigning tasks. The ability to do this directly inside your social media management tool—such as Hootsuite Assignments in the Hootsuite dashboard—is a huge time saver, as well as a good way to track progress on each assignment. If your assignment workflow is separate from your social media channels, you can use free tools such as Google Docs with links to social messages your team needs to address.

While social listening is important, it’s only half of a successful strategy. In order to be fully engaged on social media, your business needs to be able to join the conversation effortlessly. When you are monitoring several channels, it helps to be able to post messages to all of them at once, or easily reply to a customer’s message without constant switching between browsers.

  1. Integration

Does the tool allow you to manage all of your business’ the social media platforms? In addition to the Big 4, there are many networks with a huge potential for brand promotion and customer relationship management—growing networks such as Pinterest, Instagram, and Tumblr. If you can monitor and publish to several of those networks within the same platform, you are clearing more time in your schedule to devote to customer engagement. Favour free tools that provide you data on more than one social network: use Google Alerts or Social Mention, for example, if you are looking for new posts about your company in different search queries or social media channels.

  1. Location services

Knowing where your social media audience is located is helpful to both small businesses and international corporations. This helps you determine when to tweet, how to find customers, and what regional factors to consider in a customer request. The optimal location service should let you send geo-targeted messages, as well as filter messages by location and language. On Twitter and Facebook, you can manually filter posts by location, for those users who opted to have the location services turned on. You can also use tools such as Foursquare or Swarm to find users in your area.

  1. Scheduling

There are numerous benefits offered by a social media content schedule: it helps you balance your social messaging, carefully curate third-party content you share, and anticipate seasonal and release-specific messaging. You don’t need any tools to keep a schedule, as long as you are armed with spreadsheet software (OpenOffice or Google Doc Spreadsheet work just fine) and a calendar. However, if your social media management tool allows you to schedule messaging in advance, it can free up a lot of time to focus on other aspects of your strategy.

  1. Content library

While interactions with customers should be your priority on social, your engagement shouldn’t end with problem-solving. To stand out among the competition, your social media presence needs to demonstrate your brand’s awareness of current events in your field; in order to do that, it helps to keep track of the latest news in real time. This can be done by setting up an RSS feed.

7 keys to success when starting your small business (careerattraction.com)

By: Steven Biehl

Source:careerattraction.com

Thinking about jumping into the world of small business ownership? You’re not alone. According to the Small Business Administration, an average of 583,500 Americans have decided to do so each year since 1999. Kicking off a venture of your own is a bold move. If you’re holding onto your day job, it’s a great way to make money in your spare time — and if you play your cards right, it can even replace your current career.

The best way to start your small business is to do so with thorough research, a well thought-out plan and deep-seated passion. 

Here are seven practical tips for helping get your startup off the ground:

  1. Choose the Right Niche or Industry

Whichever niche or industry your venture falls in, makes sure it’s really in your wheelhouse. You either need to be extremely passionate about it or have specialized expertise — ideally, both.

If you don’t know a serpentine belt from a timing belt, getting into the auto repair industry is going to require too much of a learning curve for you to be successful. Make sure you’re passionate and knowledgeable about your business before pulling the trigger.

  1. Get Your Financial House in Order

Once your industry or niche is chosen, get to work on firming up your own finances. Budget your money, work toward eliminating personal credit card debt, get an emergency fund in place and see where you stand on your retirement savings.

You’re about to embark on a serious roller coaster ride, and the more control you have over your personal finances before you take the plunge, the better off you’re going to be.

  1. Invest Your Own Money — When it Makes Sense

If your business requires $100,000 in working capital just to get out of the starting gate, you’re probably going to need a small business loan or help from angel investors or venture capitalists. If you don’t need quite so much, try investing your own money.

Don’t cut yourself so short you can’t pay your monthly bills, but by shouldering some startup expenses on your own, you set yourself up for greater financial success down the road.

  1. Get Social for Marketing

When it comes to advertising, save some serious money by going social. Social media marketing is a free and powerful tool with unprecedented reach.

Get started with Facebook and Twitter, and explore LinkedIn and YouTube, as well. You should also dip your toe into the Pinterest, Google Plus and Instagram waters. There are a great many platforms with which to advertise your business — explore as many as you can and find the right fit for you.

  1. Go Solo If Possible

You’ve got to wear many hats as a small business owner, and you should be careful not to take any of them off too quickly. Only hire additional employees after you can’t keep up with your work. Doing so too early can mean wasting precious dollars.

Be as productive as you can on your own, and consider hiring freelancers as opposed to full-time staff members in the beginning. You can reach profitability in a shorter period of time by doing so.

  1. Save Money on Startup Costs

Write off expenses associated with finding a location, incorporating your business and getting market or demographic analyses done. See IRS Publication 535 for more information.

Get your office supplies for free by participating in the rewards program at your preferred retailer. After paying full price for things like pens, pencils, printer paper and more, you receive that money back in the form of a rewards coupon the following quarter. There are plenty of additional ways to save money on startup costs — just research the Internet for help.

  1. Make Your Time Count

One overall strategy that can give you a much greater chance of success? Effective time management. Cut back on your Internet surfing, TV watching and any other time-draining activities that are part of your current lifestyle. Work from an organized to-do list every day and save multitasking for minor items only, focusing your efforts on major projects one at a time.

Grow your business with Pinterest (business.printerest.com)

By: Carolyn Kao

Source: https://business.pinterest.com/en/blog/grow-your-business-pinterest

People use Pinterest while they’re in different mindsets—they might be looking for new things to aspire to do, narrowing down on a few options or making decisions on what to buy and do next. The Pinner journey mirrors the customer journey, which means businesses on Pinterest can reach potential customers at every stage with the right strategy.

We picked 3 examples of how businesses are using Pinterest to market themselves and achieve their goals to show you how.

Grow brand engagement across different audiences

The Container Store is a storage and organization store selling more than 10,000 products, with locations across the United States.  To reach groups of customers with different needs and interests, The Container Store created multiple boards with Pins catered to unique groups, like boards for college students, travelers and teachers. The Container Store also interacts with the larger Pinterest community and keeps up with the latest storage-related trends by sharing great ideas from other Pinners.

Ideas for your business:

  • Create three boards, each targeted to a different customer segment. Fill these boards with aspirational and actionable Pins that resonate with these audiences.
  • Stay current with trends in your industry and Pin things that will inspire your audience. For example, a local art supply store might Pin ideas on classroom art projects to compel a specific audience of teachers.

 

Drive website traffic

All recipes is a digital food brand with a global community of 30 million aspiring home cooks who discover and share everyday food inspiration. Within three months of adding the Pin It button to their website, 50,000 recipes were shared on Pinterest, resulting in 139 million impressions of Pins from Allrecipes.com. Since each Pin from Allrecipes.com links back to the website, the brand saw a dramatic boost in daily social website referrals from Pinterest.

Ideas for your business:

  • Add the Pin It Button to your website’s pages to make it easier for customers to share your articles, products and services on Pinterest and drive new traffic from Pinterest back to your website.
  • Pin the best things from your website using the Pin It button for browsers to make your site more discoverable on Pinterest.

Boost sales based on what products people like

Artifact Uprising is a Denver-based company that makes tangible goods from digital photos. After a Pin of one of their photo books was featured by a blogger, it was discovered by thousands of people, leading to 48,000 hits to their site the week after. This Pin helped the company grow from a basement startup to a multi-million dollar company seeing triple digit growth in under 18 months. Artifact shares beautiful, contextual product Pins showing different ways to use their products. They also monitor popular Pins with Pinterest Analytics to find out what products customers like.

Ideas for your business:

  • Pin beautiful images of your products with detailed, thoughtful descriptions on how people might use them.
  • Use Pinterest Analytics to see which product Pins people like most and make this product more prominent on your website.

7 must-have features for social media management tools (blog.hootsuite.com)

By: Olsy Sorokina

Source: http://www.blog.hootsuite.com

Thinking about jumping into the world of small business ownership? You’re not alone. According to the Small Business Administration, an average of 583,500 Americans have decided to do so each year since 1999. Kicking off a venture of your own is a bold move. If you’re holding onto your day job, it’s a great way to make money in your spare time — and if you play your cards right, it can even replace your current career.

The best way to start your small business is to do so with thorough research, a well thought-out plan and deep-seated passion. Here are seven practical tips for helping get your startup off the ground:

  1. Monitoring

Whether your social media strategy’s emphasis falls on promotion or customer service, it’s still necessary for your business to be aware of what goes on in your social media feeds. Ideally, the software you use should allow you to keep tabs on several different channels, including the Big 4: Facebook, Twitter, LinkedIn, and Google+. This allows you to stay updated on your channels without having to switch and refresh several browser windows.

It might be the case that your brand doesn’t have an account on all those social networks, instead directing all social media efforts to the official Twitter account. Luckily, there are plenty of free resources to monitor Twitter feeds, in virtue of it being the most challenging network to track in real-time. If you are looking for advanced social listening, which includes sentiment analysis, reach, and influence measurements, tools such as SocialBro, Social Mention, and Tweet Reach can be helpful

  1. Analytics

It’s important to get tangible results from your social media performance for regular evaluation of your social media strategy. Metrics such as clickthrough rate, retweets, Likes and favorites help you get a feel for social media content that performs well, and content that needs to be re-evaluated. Major social networks such as Facebook and Twitter have their own analytics tools to aid your social messaging strategy; when it comes to content, Google Analytics and Chartbeat can provide insight into content that works. In order to track link performances, use a URL shortener in your social media messaging—it saves you both time and characters.

  1. Collaboration

If more than one person is responsible for your organization’s social media channels, it’s important to work out a streamlined process of assigning tasks. The ability to do this directly inside your social media management tool—such as Hootsuite Assignments in the Hootsuite dashboard—is a huge time saver, as well as a good way to track progress on each assignment. If your assignment workflow is separate from your social media channels, you can use free tools such as Google Docs with links to social messages your team needs to address.

While social listening is important, it’s only half of a successful strategy. In order to be fully engaged on social media, your business needs to be able to join the conversation effortlessly. When you are monitoring several channels, it helps to be able to post messages to all of them at once, or easily reply to a customer’s message without constant switching between browsers.

  1. Integration

Does the tool allow you to manage all of your business’ the social media platforms? In addition to the Big 4, there are many networks with a huge potential for brand promotion and customer relationship management—growing networks such as Pinterest, Instagram, and Tumblr. If you can monitor and publish to several of those networks within the same platform, you are clearing more time in your schedule to devote to customer engagement. Favour free tools that provide you data on more than one social network: use Google Alerts or Social Mention, for example, if you are looking for new posts about your company in different search queries or social media channels.

  1. Location services

Knowing where your social media audience is located is helpful to both small businesses and international corporations. This helps you determine when to tweet, how to find customers, and what regional factors to consider in a customer request. The optimal location service should let you send geo-targeted messages, as well as filter messages by location and language. On Twitter and Facebook, you can manually filter posts by location, for those users who opted to have the location services turned on. You can also use tools such as Foursquare or Swarm to find users in your area.

  1. Scheduling

There are numerous benefits offered by a social media content schedule: it helps you balance your social messaging, carefully curate third-party content you share, and anticipate seasonal and release-specific messaging. You don’t need any tools to keep a schedule, as long as you are armed with spreadsheet software (OpenOffice or Google Doc Spreadsheet work just fine) and a calendar. However, if your social media management tool allows you to schedule messaging in advance, it can free up a lot of time to focus on other aspects of your strategy.

  1. Content library

While interactions with customers should be your priority on social, your engagement shouldn’t end with problem-solving. To stand out among the competition, your social media presence needs to demonstrate your brand’s awareness of current events in your field; in order to do that, it helps to keep track of the latest news in real time. This can be done by setting up an RSS feed.

7 Keys to Success When Starting Your Small Business (Career attraction)

by Steven Biehl

Source: careerattraction.com, 7 October 2014

Shopping for a social media management tool is like buying a car. There are basic requirements (you need it to get from point A to point B, you need to know how fast you’re going) included in every make and model, and optional features that may make or break the deal for you—but another driver will never use these features on their everyday commute.

With so many new social media management tools entering the market with offers to enhance your social media strategy, it can be difficult to see what your business really needs to get the job done. There are, however, several essential features your social media management tool should have—that apply to the needs of a small business and a Fortune 1000 company. So whether you’re shopping around for a social relationship platform, or just looking for some free social media management tools to enhance your strategy, these are the seven features you should consider.

7 features on a social media management tool to enhance your social media strategy

  1. Choose the Right Niche or Industry

Whichever niche or industry your venture falls in, makes sure it’s really in your wheelhouse. You either need to be extremely passionate about it or have specialized expertise — ideally, both.

If you don’t know a serpentine belt from a timing belt, getting into the auto repair industry is going to require too much of a learning curve for you to be successful. Make sure you’re passionate and knowledgeable about your business before pulling the trigger.

  1. Get Your Financial House in Order

Once your industry or niche is chosen, get to work on firming up your own finances. Budget your money, work toward eliminating personal credit card debt, get an emergency fund in place and see where you stand on your retirement savings.

You’re about to embark on a serious roller coaster ride, and the more control you have over your personal finances before you take the plunge, the better off you’re going to be.

  1. Invest Your Own Money — When it Makes Sense

If your business requires $100,000 in working capital just to get out of the starting gate, you’re probably going to need a small business loan or help from angel investors or venture capitalists. If you don’t need quite so much, try investing your own money.

Don’t cut yourself so short you can’t pay your monthly bills, but by shouldering some startup expenses on your own, you set yourself up for greater financial success down the road.

  1. Get Social for Marketing

When it comes to advertising, save some serious money by going social. Social media marketing is a free and powerful tool with unprecedented reach.

Get started with Facebook and Twitter, and explore LinkedIn and YouTube, as well. You should also dip your toe into the Pinterest, Google Plus and Instagram waters. There are a great many platforms with which to advertise your business — explore as many as you can and find the right fit for you.

  1. Go Solo If Possible

You’ve got to wear many hats as a small business owner, and you should be careful not to take any of them off too quickly. Only hire additional employees after you can’t keep up with your work. Doing so too early can mean wasting precious dollars.

Be as productive as you can on your own, and consider hiring freelancers as opposed to full-time staff members in the beginning. You can reach profitability in a shorter period of time by doing so.

  1. Save Money on Startup Costs

Write off expenses associated with finding a location, incorporating your business and getting market or demographic analyses done. See IRS Publication 535 for more information.

Get your office supplies for free by participating in the rewards program at your preferred retailer. After paying full price for things like pens, pencils, printer paper and more, you receive that money back in the form of a rewards coupon the following quarter.

There are plenty of additional ways to save money on startup costs — just research the Internet for help.

  1. Make Your Time Count

One overall strategy that can give you a much greater chance of success? Effective time management. Cut back on your Internet surfing, TV watching and any other time-draining activities that are part of your current lifestyle. Work from an organized to-do list every day and save multitasking for minor items only, focusing your efforts on major projects one at a time.

New eBooks in our collection

You will need your UP login details to access the content of the books.

Five keys of powerful business relationships :how to become more productive, effective, and influential / Sallie J. Sherman, Joseph P. Sperry, Steve Vucelich. New York: McGrawHill, 2014.

A game-changing guide that will help you leverage every critical relationship in your organization for greater success. The authors combine their knowledge and experience to show you how to get maximum value from virtually every relationship–both internal and external. You’ll learn how to spot those relationships that are not generating their full power–and turn them into drivers of profit and growth. You’ll discover new ways to eliminate barriers to performance and boost the energy of individuals, teams, groups, and your organization as a whole.

Creating value in nonprofit-business collaborations :new thinking and practice / James E. Austin, M. May Seitanidi. San Francisco: Jossey-Bass, 2014.

With over a hundred case examples from around the globe and hundreds of literature references, the book reveals how collaboration between businesses and nonprofit organizations can most effectively co-create significant economic, social, and environmental value for society, organizations, and individuals. It features the ground-breaking Collaborative Value Creation framework that can be used for analyzing the sources, forms, and processes of value creation in partnerships between businesses and nonprofits. The book is a step-by-step guide for business managers and non-profit practitioners for achieving successful cross-sector partnerships. It examines the key dimensions of the Collaborative Mindset that shape each partner’s collaborative efforts. It analyzes the drivers of partnership evolution along the Collaboration Continuum, and sets forth the key pathways in the Collaboration Process Value Chain. The book concludes by offering Twelve Smart Practices of Collaborative Value Creation for the design and management of cross sector partnerships.

Gen Y now :millennials and the evolution of leadership, second edition /John W. “Buddy” Hobart, Herb Sendek.  San Francisco: Wiley, 2014.

In this book, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about Gen Y and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we’ve been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. Keep up with current trends and technologies to move your organization into the future; Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X; Understand how demographic trends impact the way your intergenerational teams think; Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs. There are 80 million Millennials, and they are transforming the modern workforce. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

Serve to be great :leadership lessons from a prison, a monastery, and a board room / Matt Tenney. New Jersey: Wiley, 2014.

In this book, the author offers his life experiences and unique insights to help leaders apply the powerful principles of servant leadership. Servant leaders are not weak or timid. Motivated by the aspiration to serve, they achieve true power by empowering others to achieve excellence. This is a practical guide to becoming a leader people want to follow. By shifting focus from short-term gain to serving others, leaders can create great workplace cultures that deliver superior, long-term results. Serve to Be Great is the perfect playbook for realizing the ultimate in personal and business success.

Connected by design :7 principles of business transformation through functional integration / Barry Wacksman and Chris Stutzman. San Francisco: Jossey-Bass, 2014.

Some highly valued companies–including Amazon, Apple and Google–have harnessed a new business model of functional integration to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. This model a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. The book shows how to use functional integration to achieve transformative growth within any type of company. Based on R/GA’s pioneering work with firms at the forefront of functional integration, this book identifies seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. It explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income.

Strategy for the corporate level :where to invest, what to cut back and how to grow organisations with multiple divisions, 2nd edition /Andrew Campbell … [et al.].  San Francisco, 2014.

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations

The enlightened organization :executive tools and techniques from the world of organizational psychology / Catherine Berney. London; Philadelphia : Kogan Page, 2014.

Focusing on more than just corporate governance and organizational structures, this book explores how individual leaders can develop their own skills to contribute to the success of the business by developing an engaged, empowered and transparent organization. It discusses the organization and its responsibility to enable success by putting in place processes that support an “enlightened” culture where people are involved and invested in the organization. An organizational psychology expert, the author draws on her background to show leaders and managers how to enable others to become accountable for their individual and collective potential and create a culture of free and authentic dialogue. Providing useful tools and techniques to apply in practice, she discusses the types of processes that need to be put in place, such as leadership, culture, remuneration, reward, communication and collaboration, and examines the leader’s role in building an enlightened organization.

Building a global learning organization :using TWI to succeed with strategic workforce expansion in the LEGO Group /Patrick Graupp, Gitte Jakobsen, John Vellema. Boca Raton: CRC Press, 2014.

The book outlines the organizational and planning models used by the LEGO Group to create the internal ability to give and receive tacit skills and knowledge. Describing how and why TWI is used as the foundation for success in knowledge transfer across diverse languages and cultures, it provides step-by-step guidance on how to establish a solid organizational foundation for your own learning organization. Providing expert insight into the work of culture change, the book explains how to work with people to create motivation for moving to a new system of learning. It details the critical elements that made the implementation at the LEGO Group a success, identifies the stumbling blocks they encountered along the way, and explains how they were overcome. Case studies describe in detail what these efforts looked and felt like in actual application. The TWI program has long been recognized for its ability to generate results.

books24x7_logo

Four ways to giving a great speech (Business Day)

Source: BDlive.co.za

IF YOU are a great writer, do not assume that your writing will translate immediately to the spoken word. When giving a speech, simply reading an essay to an audience can bore them to tears.

Here are some ways to adapt. A speech is not an essay on its hind legs, and great speech writers and public speakers adapt accordingly:

  1. SIMPLIFY. The average adult reads 300 words a minute, but people can only follow speech closely at around 150-160 words a minute. It’s important, then, to write brief and clear speeches. Ten minutes of speaking is only about 1,300 words.
  2. SIGNPOST AND REVIEW. In a written essay, readers can revisit confusing passages or missed points. Once you lose someone in a speech, she may be lost for good. In your introduction, state your thesis and then lay out the structure of your speech ahead of time (for instance, “we’ll see this in three ways: x, y and z”). Then, as you work through your speech, open each new point with a signpost to let your listeners know where you are with words such as, “to begin,” “secondly” and “finally,” and close each point with a similar, review-oriented signpost (for instance, “so we see, the first element of success is x”).
  3. DROP THE STATISTICS AND TELL A STORY. Lead or end an argument with statistics. But never fall into reciting strings of numbers or citations. Your audience will better follow, remember and internalize stories.
  4. YOU ARE YOUR PUNCTUATION. When you’re speaking, your audience doesn’t have the benefit of visual signifiers of emphasis, change in pace, or transition — commas, semicolons, dashes and exclamation points. They can’t see question marks or paragraph breaks. Instead, your voice, your hand gestures, your pace and even where and how you’re standing on stage give the speech texture and range. Vary your excitement, tone and volume for emphasis. Use hand gestures consciously and in accordance with the points you’re trying to make. Walk between main points while delivering the speech — literally transitioning your physical position in the room to signify a new part of the argument. Resist the urge to read your speech directly from the page. Become the punctuation your audience craves.

The 10 most important things in the world right now (Business Insider)

By: Dina Spector

Source: BusinessInsider.com

1.As pro-democracy protests in Hong Kong enter their fourth day, Hong Kong’s chief executive Leung Chun-ying has demanded that the Occupy Central founders “stop this campaign immediately.” Meanwhile, the Occupy Central movement issued an ultimatum to Chun-ying: Meet their Oct. 1 deadline for greater democracy or step down.

2.Omar Gonzalez, the man who was arrested for breaking into the White House, reportedly made it as far as the East Room, much deeper into the building than the Secret Service originally said. 

3.The US is set to become the world’s largest producer of petroleum, overtaking Saudi Arabia for the first time in over two decades, the Financial Times reports. 

4.Israel Prime Minister Benjamin Netanyahu compared ISIS to Hamas in a speech to the UN General Assembly on Monday. “When it comes to their ultimate goals, ISIS is Hamas, and Hamas is ISIS,” he said. 

5.Apple has received the go-ahead to start selling iPhone 6 in China, although it’s not clear when the devices will be available for purchase. 

6.Islamic State militants have released a third propaganda video featuring captured British journalist John Cantlie.

7.Spain’s central government has suspended Catalonia’s vote for independence scheduled for Nov. 9.

8.New Indian Prime Minister Narendra Modi will continue talks with US President Barack Obama at the White House on Tuesday.

9.A new report by the World Wildlife Fund finds that Earth has lost 50% of the animal population in the past 40 years. 

10.Scientists have made a direct link between last year’s oppressive heat waves in Australia and climate change.

And finally

Netflix will release the sequel to Ang Lee’s “Crouching Tiger, Hidden Dragon” at the same time that the film hits theaters.