Karen Blakeman, RBA Information Services, has become synonomous with finding better ways to access and manage information. She recently spoke at the South African Online User Group Conference and provided significant insights into how personalization can affect your search results.
On of her passions is to compile a list of top search tips using the contributions of her workshop participants. Below the lastest list.
- It isn’t your fault!
Results can vary from one minute to the next. You run your search a second time in Google and you get a completely different set of results. Don’t worry – it isn’t you. Google results are rarely consistent and can change from one moment to the next.
- Try another search engine.
If you have had enough of Google try DuckDuckGo (http://duckduckgo.com/) as an alternative. DDG does not track, filter or personalise and several people found some of the results to be better than Google’s. Also worth trying are Bing (http://www.bing.com/), Blekko (http://www.blekko.com/) and Yandex (http://www.yandex.com/).
- Be aware of personalisation
Get to know how the search engines personalise results and the impact this can have on your search. Google and Bing monitor what you search for, the links you click on and use this to personalise your results and sponsored links/ads accordingly. This information is stored in cookies on the computer you used for the search or as part of your Google or Bing account. They also try and work out your location from your IP address so that they can deliver local content (this sometimes goes horribly wrong!). When signed in to your Google or Bing account both search engines now include content from your social network contacts.
- Get to know Google
Get to know the advanced search features of Google both on the advanced search screen and in the menus on the left hand side of your results page.
- Use social media search tools for more up to date information. For example http://www.topsy.com/, http://www.socialmention.com/ and http://www.whostalkin.com.
- Google Custom Search Engine http://www.google.com/cse/.
Create your own Google search engine that searches only the sites that you have specified. Great if you are always searching the same sites day after day, or want to provide your users with a search tool covering a specific topic.
- Use site or domain search for large sites that are impossible to navigate or have diabolical search options. For example: site:europa.eu chocolate labelling requirements .
- Repeat the most important term or terms in your search one or more times. For example ‘beer market share France Belgium Czech’ and ‘beer market share France Belgium Czech Czech Czech’ give different results.
- Enter your search terms in a different order . The search engines will rank and display your results differently and may even run a completely different search.
- Remember that you are searching an out of date index of the web when you are using search engines such as Google et Bing.
- Creative Commons and public domain images
If you are looking for an image for a presentation or promotional literature, search for images that have the appropriate Creative Commons (CC) license. There are several licenses with varying degrees of restrictions. Details are on the Creative Commons web site at http://www.creative.commons.org/. You can search Flickr photos that have a specific creative commons license at http://www.flickr.com/creativecommons/ or use Compfight (http://www.compfight.com/). Geograph (http://www.geograph.org.uk/) is a useful site if you are looking for landmarks, historic buildings or geographical features. It “aims to collect geographically representative photographs and information for every square kilometre of Great Britain and Ireland”. All photos have a Creative Commons attribution share alike license.
- If your search involves numbers, distances, weights, prices or measurements of any sort use the numeric range search in Google. For example: toblerone 1..5 kg to find online shops selling giant bars of toblerone.
- Google Trends http://www.google.com/trends
Enter up to five topics and see how often they’ve been searched in Google over time and in different geographic regions. This is a way of identifying how people are searching on a subject. The Websites option: enables you to enter a web site URL and see what other sites were visited. This can be useful if you are not sure about the main sites that cover a subject and want to expand your search from the one you have already found. For example enter moveto.co.uk and a list including other UK online estate agent sites appears.
- For a different perspective, search for pages and sites in other languages use Google’s Translated foreign pages option in the results page side bar.
- TinEye Labs http://labs.tineye.com/
Multicolr Search Lab (http://labs.tineye.com/multicolr/) searches 10 million Creative commons Flickr images by colour. You can specify more than one colour and click on a colour several times to increase its prominence within the image. You can easily click through to the original Flickr image to double check the license. TinEye Reverse Image Search (http://www.tineye.com/) lets you type in the URL of an image or upload one of your own and TinEye will find similar images, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.
A .pdf version of this is available from Karen’s site