2) Ensure a consistent message is UNDERSTOOD throughout your organization.
Great ideas do not become great successes if they are not implemented properly; it is the same for great strategies. Leaders are excellent communicators, but the people they communicate to may not be great leaders and the message may not filter properly from them to their employees. It is your responsibility to ensure all levels of your organization understand the same message. You need to create a network of ambassadors within your organization who understand and can pass the message properly." Ackn. Lisa Wood
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