Innovative Investment: From Samsung, To Africa

CURATED BY GIBS INFORMATION CENTRE  on Scoop.itBusiness education

KISs @GIBS‘s insight:

Thierry . . . ” Important to Samsung’s in its strategic approach is that we (Samsung) consider and develop a strategy for each country where we have operations in Africa.” Thierry goes on to highlight that, “Samsung because of their wide product base, sees select products as applicable for a specific country.”    All in all Thierry executes a tiered strategy in 49 countries across the continent dealing with more advanced or less developed environments in ICT (Information Communication Technologies), teleco’s (telecommunications), mobile devices, 2G or 3G and some countries far less developed mobile environments. He iterates that in Ethiopia as an example, their focus in much more on teleco (telecommunications) and then in Nigeria the company has a more advanced approach to mobile communications…”

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