Stuart Hart on The Bottom of the Pyramid (Bog Blog article)

Stuart Hart, who first proposed the idea of the Bottom of the Pyramid with CK Prahalad, on its evolution, and creating sustainable value for the future.

GIBS Information Centre / GIBSIC‘s insight:

BoP  –  “In Hart’s words, “BOP 1.0 typically takes our mental models, our categories and transposes them to the base in a cheap form, affordable form. BOP 2.0 thinking begins with the premise that taking the product categories from the ‘Top of the Pyramid’ and transposing them down probably will fail, that you really need to think about new categories, it’s a way to generate new categories.”

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