Three guiding principles for C-Suite executives of BRIC-based MNCs and their communications advisors to consider when approaching the global market.
3 principles to embrace – Edelman
- invest in trust over reputation
- acknowledge and embrace your roots
- stand in front of the curtain, not behind it
BRIC-based corporate leaders need to embrace the demand on their time and the investment in relationship capital that is necessary to overcome the real and perceptual barriers facing BRIC-based MNCs”
See on www.edelman.com