GIBS’ STUDENTS ACCESS VIA STUDENT NR’s & PIN
Facebook Marketing for Dummies, 4th Edition by John Haydon John Wiley & Sons © 2013 (336 pages) ISBN: 9781118400388 – Covering new and ever-evolving tools, this must-read guide introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
From One to Many: Best Practices for Team and Group Coaching by Jennifer J. Britton John Wiley & Sons © 2013 (352 pages) ISBN: 9781118549278 – Exploring the related topics of team and group coaching in depth, this book explains how to integrate the practice into an organization and how to maximize it to full effect.
Innovation: How Innovators Think, Act and Change Our World by Kim Chandler McDonald Kogan Page © 2013 (264 pages) ISBN: 9780749469665 – Showcasing interviews with over 100 people who have pushed aside the boundaries in their field, this book reveals what drives these successful innovators, what makes innovations take off and why innovation is so critical to individuals, economies and to society as a whole.
Make an Ethical Difference: Tools for Better Action by Mark Pastin Berrett-Koehler Publishers © 2013 (225 pages) ISBN: 9781609949112 – Offering tools for sharpening the ethics eye so we can see and do the right thing ourselves, this book also shows how to identify competing interests, analyze the facts, understand the viewpoints, measure the benefits of different outcomes, and build consensus.
Making in America: From Innovation to Market by Suzanne Berger and MIT Task Force on Production in the innovation economy The MIT Press © 2013 (265 pages) ISBN: 9780262019910 – Inspired by the MIT Made in America project of the 1980s, this book examines how we can rebuild the industrial landscape to sustain an innovative economy, and how we can link innovation to production to spur a renaissance in American manufacturing.
Multichannel Marketing Ecosystems by Markus Ståhlberg and Ville Maila (eds) Kogan Page © 2014 (281 pages) ISBN: 9780749469627 – Featuring contributions from leading marketing companies across the globe, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.
Neuromarketing for Dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl John Wiley & Sons © 2013 (408 pages) ISBN: 9781118518588 – Going beyond the hype to explain the latest findings in this growing and often misunderstood field, this insightful guide shows business owners and marketers how neuromarketing really works and how they can use it to their advantage.
PMP Certification All-in-One For Dummies, 2nd Edition by Cynthia Snyder John Wiley & Sons © 2013 (912 pages) ISBN: 9781118540121 – Including a large selection of practice questions, this comprehensive guide provides complete coverage of the challenging PMP certification requirements, helps you organize your studies, and assures that you are covering every aspect of the exam.
Practical Lean Six Sigma for Healthcare: Using the A3 and Lean Thinking to Improve Operational Performance in Hospitals, Clinics and Physician Group Practices by Todd Sperl, Rob Ptacek and Jayant Trewn MCS Media © 2013 (282 pages) ISBN: 9781467516990 – Bridging the gap between the highly quantitative (Six Sigma certification) and the more simplified (Lean thinking), this book will make the methods and tools of Lean and Six Sigma accessible, and will provide a common sense, practical approach to problem solving and continuous improvement.
Strength-Based Lean Six Sigma: Building Positive and Engaging Business Improvement by David Shaked Kogan Page © 2014 (263 pages) ISBN: 9780749469504 – Combining the leading approaches to business improvement with those of organizational change, this practical guide provides fresh ideas and tools to ensure that short-term achievements in process improvement become long-term benefits.
Success in Africa: CEO Insights from a Continent on the Rise by Jonathan Berman Bibliomotion © 2013 (226 pages) ISBN: 9781937134464 – Introducing the ambitious CEOs who are building the continent of Africa, this book presents stories of growth, technology, and tradition, and brings life to one of the most important stories of the global economy.
Teach with Style: Creative Tactics for Adult Learning, Updated and Enhanced by Jim Teeters and Lynn Hodges ASTD © 2013 (145 pages) ISBN: 9781562868567 – Drawing on more than 70 combined years of experience to share the authors’ unique and accessible approach to teaching adults, this book will help you improve certain facilitation techniques and skills while enhancing your natural strengths.
The Joy of Strategy: A Business Plan for Life by Allison Rimm Bibliomotion © 2013 (258 pages) ISBN: 9781937134556 – Your life is serious business, but who says you can’t find joy along the way? Delivered with compassion and humor, this guide provides a structured, step-by-step program will get you organized and on your way to a fulfilling life.
The Logistics and Supply Chain Toolkit: 101 Tools for Transport, Warehousing and Inventory Management by Gwynne Richards and Susan Grinsted Kogan Page © 2013 (328 pages) ISBN: 9780749468088 – Written for logistics managers in the areas of transport, warehousing and inventory, this thorough reference provides a comprehensive set of tools to tackle many of the day-to-day issues in order to drive efficiency and business success.
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely HarperCollins © 2010 (345 pages) ISBN: 9780061995033 – Focusing on our behaviors at work and in relationships, this provocative book offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we’re with, and more.
Understanding and Changing Your Management Style: Assessments and Tools for Self-Development, 2nd Edition by Robert C. Benfari Jossey-Bass © 2013 (352 pages) ISBN: 9781118399460 – Identifying the six characteristics of successful managers, this research-based book offers the tools leaders need to improve their management style and succeed in the workplace, and shares personality-specific strategies for resolving conflicts, managing stress, and more.
What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried and Suspicious of Everything You Say by Leonard S. Greenberger McGraw-Hill © 2013 (256 pages) ISBN: 9780071806435 – Empowering you to establish and maintain the trust and credibility you’ll need in tough situations, this book presents the strategies, skills, and techniques you need to communicate effectively in less than ideal scenarios.
Worker Leadership: America’s Secret Weapon in the Battle for Industrial Competitiveness by Fred Stahl The MIT Press © 2013 (266 pages) ISBN: 9780262019637 – Offering a blueprint for global competitive advantage, this book provides a brief history of manufacturing, and even reveals the dark side of Toyota’s system that opens another competitive opportunity for America.
Confidence at Work: Get It, Feel It, Keep It, 2nd Edition by Ros Taylor Kogan Page © 2013 (216 pages) ISBN: 9780749467753 – Examining how confidence on the job manifests itself in body language, thinking style, emotional capability, and influencing ability, this book teaches readers how to challenge their fears, build their confidence, set themselves apart from their competitors, and achieve their career and workplace goals.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work by Eric Baron John Wiley & Sons © 2013 (256 pages) ISBN: 9781118502259 – Designed to make team selling work in organizations large and small, this book shows how to lead and participate in teams that work together effectively; strategize prior to client meetings; make successful team sales calls; and debrief honestly to determine how to learn and grow.
Reducing Process Costs with Lean, Six Sigma, and Value Engineering Techniques by Kim H. Pries and Jon M. Quigley Auerbach Publications © 2013 (365 pages) ISBN: 9781439887257 – Discussing the methods and techniques currently available for lowering the costs of products, processes, and services, this book arms readers with the understanding required to select the best solution for their company’s culture and capabilities.
The Handbook of Pricing and Profitability Management: A Practical Guide for Business Leaders by Julie M. Meehan, Michael G. Simonetto, Larry Montan, Jr. and Christopher A. Goodin John Wiley & Sons © 2011 (320 pages) ISBN: 9780470825273 – An ultimate how-to manual for any executive or manager interested in price management, this book presents a holistic, comprehensive framework that shows how integrating pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.
The Marketing Century: How Marketing Drives Business and Shapes Society, The Chartered Institute of Marketing by Jeremy Kourdi (ed) John Wiley & Sons © 2011 (280 pages) ISBN: 9780470660157 – Providing expert analysis of significant developments in marketing of the last century, this book explains how the key elements of marketing have developed; how various aspects of marketing contribute to performance; what great marketers do; and how marketing may develop in the future.
The Shipping Point: The Rise Of China And The Future Of Retail Supply Chain Management by Peter J. Levesque John Wiley & Sons © 2011 (300 pages) ISBN: 9780470824535 – Bringing together the knowledge and expertise of leading supply chain and retail professionals from around the world to illuminate opportunities that are likely to develop over the next decade in China, this book will help readers understand how supply chains work.
42 Rules for Superior Field Service: The Keys to Profitable Field Service and Customer Loyalty by Rosemary Coates and Jim Reily Super Star Press © 2013 (144 pages) ISBN: 9781607730705 – Sharing essential rules to benchmark and develop a global service business, this book provides a concise, easy-to-understand primer on service, which hits all of the key areas necessary to delight customers with your field support and make them loyal to your company.
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels by Avi Savar John Wiley & Sons © 2013 (242 pages) ISBN: 9781118480182 – From big picture strategy to the tactics and tools require to execute, this informative book offers a clear approach to social media marketing for both big and small brands alike. Learn how to conquer the media world’s medium and control your own brand’s destiny.
Assertiveness: How To Be Strong In Every Situation by Conrad Potts and Suzanne Potts Capstone Publishing © 2013 (238 pages) ISBN: 9780857083685 – Packed with practical tools and techniques for dealing with a whole host of situations in work and life, this book presents simple ways to assert yourself that will make you happier, healthier and more successful.
Business Models For Dummies by Jim Muehlhausen John Wiley & Sons © 2013 (384 pages) ISBN: 9781118547618 – By helping you write a solid business model to further define your company’s goals and increase attractiveness to customers, this guide explains how to: make a value proposition; define a market segment; locate your company’s position in the value chain; identify competitors, and much more.
Mindfulness: Be Mindful. Live in the Moment. by Gill Hasson Capstone Publishing © 2013 (214 pages) ISBN: 9780857084446 – Featuring ideas, tips and techniques to help you enjoy a more mindful approach to life, this book will show you how to open up to new ideas and new ways of doing things, thus reducing stress and bringing about positive changes in your life.
Powerful Performance Management by John Mattone AMACOM © 2013 (52 pages) ISBN: 9780814432709 – Explaining the basics of Positive Performance Management (PPM), this concise guide also emphasizes how important it is for leaders to hold themselves to the highest standards so that they can lay the groundwork for achieving breakthrough operating performance.
Success Under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure’s On by Sharon Melnick AMACOM © 2013 (273 pages) ISBN: 9780814432129 – Whether you have too many projects, your confidence is flagging, or you are clashing with a coworker, this practical book offers a veritable arsenal of “magic bullet” solutions – hundreds of situation-specific, quick-acting tips for defusing stress and boosting productivity.
Talent Intelligence: What You Need to Know to Identify and Measure Talent by Nik Kinley and Shlomo Ben-Hur Jossey-Bass © 2013 (272 pages) ISBN: 9781118531181 – Filled with illustrative examples, this book shows how to overcome stumbling blocks that stand in the way of successful talent intelligence and reveals how organizations can successfully implement measurement and use the results.
12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance by Brian Tracy and Peter Chee McGraw-Hill © 2013 (240 pages) ISBN: 9780071809467 – Asserting that great leaders are made, not born, this groundbreaking book demonstrates how everyone has the ability to shape himself or herself into the kind of person who enables and uplifts others to reach their highest potential.
A/B Testing: The Most Powerful Way to Turn Clicks into Customers by Dan Siroker and Pete Koomen John Wiley & Sons © 2013 (208 pages) ISBN: 9781118536094 – A guide to delivering a better user experience through A/B testing, this handy book outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors.
Basic Concepts of Intercultural Communication: Paradigms, Principles, & Practices, Second Edition by Milton J. Bennett Intercultural Press © 2013 (355 pages) ISBN: 9780983955849 – Providing a comprehensive overview of the field from a constructivist perspective, this book attempts to reconcile the basic principles of intercultural communication with the rapidly evolving conditions in multicultural societies.
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates McGraw-Hill © 2013 (240 pages) ISBN: 9780071791663 – You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. This book shows you how to turn referrals into introductions to the prospects who are eager to hear from you.
Big Data: Understanding How Data Powers Big Business by Bill Schmarzo John Wiley & Sons © 2013 (240 pages) ISBN: 9781118739570 – Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved in Big Data, as well as how to find areas of the organization that can take full advantage of big data.
Bounce Forward: How to Transform Crisis into Success by Sam Cawthorn John Wiley & Sons © 2013 (288 pages) ISBN: 9781118641347 – Chronicling the moving story of a man who used a horrific, life-changing accident as a launching pad to bounce forward to reach even greater heights than before, this inspiring book shares the tools, strategies, and psychology that anyone can use to overcome any obstacle.
Celebrate 100: Centenarian Secrets to Success in Business and Life by Steve Franklin and Lynn Peters Adler John Wiley & Sons © 2013 (228 pages) ISBN: 9781118525647 – Distilling the wisdom and wit of more than 500 people who have lived an entire century, this book features their stories and their insights on business, making it and losing it, great sorrow and joy—and having lived to tell the tale.
China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World by Dave M. Holloman John Wiley & Sons © 2013 (176 pages) ISBN: 9781118411292 – Examining in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market, this book outlines the economic imperative proving that greater consumer reach in China is a requirement in today’s globally competitive market.
Competitive Intelligence for Dummies by Jim Underwood John Wiley & Sons © 2013 (384 pages) ISBN: 9781118451021 – Helping readers gather valuable information on the competition, the operational environment, and the target customer, this book explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.
Data Smart: Using Data Science to Transform Information into Insight by John W. Foreman John Wiley & Sons © 2014 (432 pages) ISBN: 9781118661468 – Data science is little more than using straight-forward steps to process raw data into actionable insight, and in this new book, author and data scientist John Foreman will show you how that’s done within the familiar environment of a spreadsheet.\
Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School by Idris Mootee John Wiley & Sons © 2013 (224 pages) ISBN: 9781118620120 – Providing a toolkit to apply concepts for immediate use in everyday work, this comprehensive playbook presents a framework for design thinking that is relevant to business management, marketing, and design strategies.
Fish Can’t See Water: How National Culture Can Make or Break Your Corporate Strategy by Kai Hammerich and Richard D. Lewis John Wiley & Sons © 2013 (312 pages) ISBN: 9781118608562 – Using extensive case studies of successful global corporations, this book offers managers and leaders eight recommendations for recognizing those cultural factors that negatively impact performance, as well as those that can be harnessed to encourage superior performance.
Leading Your Business Forward: Aligning Goals, People, And Systems For Sustainable Success by Shane A. Yount, John M. Pyecha et al. McGraw-Hill © 2013 (208 pages) ISBN: 9780071817134 – Using the same five simple steps in every car’s global positioning system–Acquiring, Settings, Where To, Recalculating, and Arriving, this book will show you how to apply GPS-based methods in your organization to mobilize operations while incorporating “destination-focused” initiatives for success.
Powerful Phrases for Dealing with Difficult People: Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities by Renée Evenson AMACOM © 2014 (241 pages) ISBN: 9780814432983 – Showing readers how to make hours spent at work far more harmonious and productive, this practical, powerful book helps you identify button-pushing situations and deploy simple phrases to regain control and resolve conflicts – no matter who you’re dealing with.
Stick with It: Mastering the Art of Adherence by Lee J. Colan and Julie Davis-Colan McGraw-Hill © 2013 (176 pages) ISBN: 9780071802536 – Combining real-world stories with cut-through-the-clutter tools, this book reveals a time-tested, real-world validated formula for winning – comprised of focus, competence, and passion – that creates a self-reinforcing cycle of victory.
Straight Talk on Leadership: Solving Canada’s Business Crisis by R. Douglas Williamson Jossey-Bass © 2013 (352 pages) ISBN: 9781118581681 – Sharing valuable insights of benefit to transformational business leaders everywhere, this book provides powerful strategies, tools and techniques for how to reframe thinking about leadership and reform leadership strategies.
Talent Magnetism: How to Build a Workplace That Attracts and Keeps the Best by Roberta Chinsky Matuson Nicholas Brealey Publishing © 2013 (255 pages) ISBN: 9781857885989 – Including concrete tips and enlightening employee comments, this invaluable guide explains how to navigate the changing talent pool and the challenges of recruitment so you can attract and retain the best people – rather than pull in the masses to fill open job requisitions.
The 3 Secrets to Effective Time Investment: How to Achieve More Success with Less Stress by Elizabeth Grace Saunders McGraw-Hill © 2013 (256 pages) ISBN: 9780071808811 – Providing the tools, insight, and guidance you need to overhaul your entire life, this book is packed with tips and advice to help you overcome crippling emotions like guilt, let go of the compulsion to be perfect, and overcome the most common obstacles to a life well managed.