Report: New Global Internet Growth Will Mostly Be Mobile / Pew Research Center

Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 “emerging markets,” including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, […]

GIBS Information Centre / GIBSIC‘s insight:

SA – mobile use :  “Mobile phone ownership is nearly ubiquitous in the markets studied. However smartphone penetration is well below 50 percent of mobile users in all but Lebanon (45 percent), Chile (39 percent), Jordan (39 percent) and China (37 percent).  China is the world’s largest internet and mobile market. Yet 63 percent of mobile users today don’t have smartphones.”

See on marketingland.com

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