GIBS’ STUDENTS ACCESS VIA STUDENT NR’s & PIN
Epic Content Marketing: How To Tell A Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi McGraw-Hill © 2014 (352 pages) ISBN: 9780071819893 – With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Experience Design: A Framework for Integrating Brand, Experience, and Value by Patrick Newbery and Kevin Farnham John Wiley & Sons © 2013 (240 pages) ISBN: 9781118609637 – Bridging the gap between business and design, this book explains how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value, and how the design process can be used to create a better quality of experience across the entire customer journey.
Great Speeches For Better Speaking: Listen and Learn from History’s Most Memorable Speeches by Michael E. Eidenmuller McGraw-Hill © 2006 (256 pages) ISBN: 9780071472296 – What is the almost magical power great speakers possess – and how can you harness it for yourself? This illuminating guide to unforgettable oratory takes you through an in-depth analysis of these historically significant speeches and the secrets of their eloquent effectiveness.
Great Work: How to Make a Difference People Love by David Sturt McGraw-Hill © 2014 (256 pages) ISBN: 9780071818353 – Revealing five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated, this book is filled with stories of real people in real jobs who did what was asked and then added something extra–a personal touch all their own–to deliver better-than-asked-for results.
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand McGraw-Hill © 2014 (240 pages) ISBN: 9780071816212 – With Word Of Mouth (WOM) success stories from Stew Leonard’s, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, this book puts you on the fast track to taking control of the dialogue about your business that’s already taking place.
Leading The Starbucks Way: 5 Principles For Connecting With Your Customers, Your Products And Your People by Joseph A. Michelli McGraw-Hill © 2014 (304 pages) ISBN: 9780071801256 – Offering a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn, this book shows how the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
Media Relations: Issues & Strategies, 2nd Edition by Jane Johnston Allen & Unwin © 2013 (304 pages) ISBN: 9781741146813 – Providing a practical and thorough introduction to working with the media, this thorough guide presents a range of examples, case studies, illustrations and templates, and balances these with a solid foundation of theory, media background and culture.
Operational Risk Management: A Complete Guide to a Successful Operational Risk Framework by Philippa Girling John Wiley & Sons © 2013 (352 pages) ISBN: 9781118532454 – Providing real-life examples of successful methods and tools you can use while facing the cultural challenges that are prevalent in this field, this book presents all of the tools and best practices needed to implement a successful operational risk framework.
The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life by Kimberly Palmer AMACOM © 2014 (269 pages) ISBN: 9780814432730 – Beginning with the author’s own journey of starting a supplemental business, this empowering book presents interviews with “modern-day side-giggers” to show you how you can escape from financial fear and frustration, and start building the economy of you.
The Human Brand: How We Relate to People, Products, and Companies by Chris Malone and Susan T. Fiske Jossey-Bass © 2013 (208 pages) ISBN: 9781118611319 – companies such as Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, Sprint, and more, this book explores how and why we make the choices we do, as well as what it take Featuring in-depth analyses of s for companies and brands to earn and keep our loyalty in the digital age.
The Thin Book of Appreciative Inquiry, 3rd Edition by Sue Annis Hammond Thin Book Publishing © 2013 (58 pages) ISBN: 9780988953802 – Providing enough information to help you decide whether you want to make the larger commitment necessary to use Appreciative Inquiry (AI), this concise guide explains the exciting organizational change philosophy, and updates the results of ongoing research in this subject area.
What Is Your What? Discover The One Amazing Thing You Were Born To Do by Steve Olsher John Wiley & Sons © 2013 (240 pages) ISBN: 9781118644041 – Featuring inspiring stories of trial, tribulation, and triumph, as well as examples of 17 public figures, this inspiring book presents a singular approach to realizing permanent, positive change and blends proprietary methods with ancient wisdom and revolutionary lessons from modern thought leaders
A.B.C.’s of Behavioral Forensics: Applying Psychology to Financial Fraud Prevention and Detection by Sridhar Ramamoorti, David E. Morrison III, Joseph W. Koletar and Kelly R. Pope John Wiley & Sons © 2013 (304 pages) ISBN: 9781118370551 – Along with a fascinating exploration of what makes people fall for the common and not-so-common swindles, this eye-opening guide offers practical insights on the psychology of white-collar criminals—and how to outsmart them.
Become the Real Deal: The Proven Path to Influence and Executive Presence by Connie Dieken John Wiley & Sons © 2013 (240 pages) ISBN: 9781118633786 – If you want to make change in your organization and in your world, and advance your own career, this book uncovers the strengths and skills you need in order to gain influence and lead your organization to success.
Emotional Vampires at Work: Dealing with Bosses and Coworkers Who Drain You Dry by Albert J. Bernstein McGraw-Hill © 2013 (256 pages) ISBN: 9780071790932 –By teaching you strategies to protect yourself against emotional vampires in your workplace, this book will help you gain some control over the inevitable, unavoidable dealings with antisocials, paranoids, narcissists, and other types of vampires.