Why is dotAfrica Important for the African Continent? IDG Connect

See on Scoop.itCentre for Business Analysis & Research – CBAR

Why Africa’s new brand identity under the dotAfrica domain will foster positive change.

GIBS Information Centre / GIBSIC‘s insight:

dotAfrica  –  “With Africa and African resources being of great economic interest to investors in developed as well as developing countries like China; the implementation of the dotAfrica domain brand could bring about a more focused, more powerful way for African businesses to trade both amongst each other and internationally. ZACR CEO, Lucky Masilela, says of the branding and economic implications; “The value proposition for dotAfrica is that it allows us a new, collective identity.”

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