Forget Extroverts! 4 Reasons Ambiverts Might Make More Successful Entrepreneurs (Small Business Trends)

Article by Larry Kim

The Ambivert Advantage

  • What is it that makes ambiverts more successful in sales, with traits that surely translate into success and influence in other areas as well?
  • In one word: balance. Ambiverts have introvert and extrovert traits, but in balance. See if you recognize any of these ambivert traits:
  • Ambiverts are more flexible. They don’t really prefer one way of functioning over the other. Mateo Sol described ambiverts as “… the neutral, middle-ground hippies … equally comfortable in situations where the introvert feels most at home and the extrovert is having a good time.”
  • They’re more emotionally stable. Extroverts are not easily influenced by outside factors, while introverts are hypersensitive. Ambiverts offer a good balance between the two and are referred to as the stability “normal” by famed psychologist Hans Eysenck, who coined the term “ambivert” in 1947.
  • Ambiverts are intuitive. This is a quality that serves them well in life and in business. As journalist Daniel K. Pink wrote, “ambiverts know when to speak up and when to shut up, when to inspect and when to respond, when to push and when to hold back.”
  • They’re more influential. In Grant’s sales experiment, ambiverts earned average hourly revenues of 24% higher than extroverts. People at either extreme end of the introvert-extrovert scale had the worst sales, while those smack in the middle had the highest.

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The key to achieving goals: Consistent, persistent pursuit

By: David Meltzer January 17, 2018

Source: https://www.entrepreneur.com/article/307529

I used to define happiness as the enjoyment of the pursuit of your potential. But, my ideas changed as I received more clarity on how exactly to reach your potential, happiness, purpose or fulfillment. I have found that it’s not only the enjoyment of the pursuit of your potential — but the consistent, and persistent, enjoyment of that pursuit of your potential that helps you to crush your goals. Personally, I am focused on pursuing my potential as a philanthropist:

I see a disconnect between people and their attempts to manifest their dreams. It’s that they forget the importance of being consistent and persistent in the way that they pursue them. It’s estimated you have 10,000 new thoughts a day and 40,000 of the same thoughts every day. In order to make sure these thoughts move from your conscious to your subconscious and unconscious, you need to control those 10,000 new thoughts. Change the way you look at things so the things you look at change. You can control these repetitive thoughts through what I call the Cancel/Clear/Connect strategy. When negative thoughts pop up, say to yourself “Cancel.” When the same thoughts keep popping up, work on clearing your mind. If the negativity persists, connect to what inspires you.

Get out of your own way.

We tend to carry on without persistence. Our goals become more difficult to achieve, and we create shortages, voids and obstacles that are tough (if not impossible) to fill ourselves. We can be born with the greatest talents and gifts, but if you’re not persistent and consistent in your use of those skills, then you cannot achieve your fullest potential. In my coaching business, I see this issue quite often. It makes things difficult because hardly anybody is consistent and persistent in their pursuit. We always tend to waiver, get distracted by extraneous things or get in our own way. That is why I created the Gratitude Challenge, to show people that the biggest impact you can make is simply by doing something every day. So, I picked the simplest change that provides great results, saying “thank you” and doing it every day. The majority of the people that take the gratitude challenge are unable to stick to it, though. Be consistent in using Cancel/Clear/Connect and you will change the way you think. Regularly using this strategy is essential in order to change the way you think and enjoy the pursuit of your potential.

Perform a self-evaluation.

Think about how much time per day you are committed to the pursuit of your potential. Are you consistent? Are you persistent? Do you need to improve in these areas? Consistency is a massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results. You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and make a resounding impact in your life.

(Consistent) drive for dough

My favorite example to use when it comes to consistency is golf. If you play golf 30 minutes every single day, you’ll be far better than someone who plays one of two rounds on the weekends. In fact, people who play six hours on the weekend are often worse after one year compared to those who consistently practice. There are many examples of this in sports, people who push on despite being told “no” again and again. They stick to their guns, whether it be during one game, one season or an entire career, and it pays off in the end.

Persistence in business

These same principles hold true for all of the successful entrepreneurs we’ve come to know. Individuals like Walt Disney and Henry Ford (and myself) all had lived in the consistent, persistent enjoyment of the pursuit of their potential, pushing past the many difficulties they faced. You will always run into obstacles, voids and shortages along the way. Sticking to your goals every single day will allow you to increase your enjoyment of that pursuit. In order to reach your potential, it is essential to be consistent and persistent in the enjoyment of the pursuit of it.

Persistence pays it forward.

I want to encourage this mindset in people around the world, so I have started a “50 For 50” campaign with the Unstoppable Foundation to help raise money to bring Entrepreneurship and Empowerment Centers to Kenya, which will provide individuals the resources to thrive as entrepreneurs.

3 things business owners need to know about BI (entrepreneur.com)

By: Sheila Eugenio May 29, 2017

Source: https://www.entrepreneur.com/article/289500

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to decisions that involve the future of your business. Data-driven decision-making helps improve potential outcomes by reducing speculation in favor of analysis. Industry experts are all talking about the ways in which data and BI are becoming essential tools for all business owners. Peter Sondergaard of Gartner Research summarized the importance of BI when he said, “Information is the oil of the 21st century, and analytics is the combustion engine.” Research firms like Gartner are not only predicting the importance of BI for decision-making purposes; they also think it can be monetized. A recent report projects that as many as 10 percent of companies will have profitable departments focused on “productizing and commercializing” the data they collect by 2020.

Forrester, another research firm, found that enterprise data is an untapped resource for most organizations. It reported that a mere 40 percent of enterprise data is ever used to enhance operations. Organizations that can use that information to improve existing processes will likely see significant improvements in their strategies, and those that learn how to market and sell that data will achieve higher revenues. The following are three major trends business owners need to know to better leverage BI for their organizations.

  1. Self-service BI for small business.

Until recently, big data was inaccessible for smaller organizations. But the rise of platforms that provide self-service BI solutions is allowing access to anyone who wants to evaluate the data that drives their business. Many organizations that leverage internal data collect it from multiple processes or departments, which makes it difficult to aggregate in a way that makes sense for everyone. This is especially challenging for large organizations that have much more data to process. The result is often data-centric blind spots that open the company up to significant risks. Uday Hegde, CEO of USEReady, a company that works to help business leaders leverage data and analytics, explains how companies are consolidating these functions. “Businesses are shifting toward using application program interfaces (APO) to transfer their data to user-friendly applications. As a result, they can trade clunky dashboards for more useful apps. Converting to an app-centric approach empowers companies to make their data more interactive across multiple connected devices. Self-reliant solutions help businesses make data more actionable.”

  1. Data for visualization.

The good news is data is becoming more and more useful, as there are more companies working to provide quality data visualization that is geared toward being accessible to even the less technical members of the team. Organizations like Tableau, Domo and IBM are all innovating at a rapid pace, aiming to gain market share by helping their customers improve the usefulness of their data. Tableau released its own predictions about where data analytics are headed in the coming year, highlighting visualization as the second most important development in big data. Why is visualization such a compelling method for presenting data? Hans Rosling, a scientist known for his videos depicting interesting data, explains in a TED Talk, “The idea is to go from numbers to information to understanding.” Data presented in compelling visuals helps guide the viewer toward comprehension.

  1. Security for data.

As self-service applications begin to democratize data for organizations, and visualization helps more members of the organization access and comprehend crucial information, the need for securing that information increases. More people accessing and sharing data means more opportunities for proprietary data to leak, and more potential points for external attacks. Gartner estimates that by 2018 20 percent of organizations will be looking to develop sound data security governance plans to protect themselves from data breaches on the cloud. Those that fail to do so will likely encounter damaging security breaches and subsequent fallout. Firms like USEReady take an integrated approach, helping companies use business intelligence tools while creating plans for securing their data. Hegde explains, “BI systems in large organizations often create security challenges when not managed correctly. It is important for these businesses to evaluate their data infrastructure and create governance strategies to keep it secure.” Businesses that successfully integrate security into all data applications will help prevent the hardships that come from breaches.

5 keys for building a business without money (Entrepreneur.com)

By: Michael Glauser November 9, 2016

Source: https://www.entrepreneur.com/article/284808

“I want to start a business but I don’t have any money.” I hear this statement over and over again as I work with aspiring entrepreneurs. Many of them have sound ideas, but feel they need a lengthy business plan and a large amount of cash to get started. The reality is, most successful entrepreneurs end up bootstrapping their business. If you are passionate about what you are doing, there are always ways to get things done with limited resources. Here are five keys successful entrepreneurs use to build thriving companies.

  1. Build a Brain Trust of Free Advisors

Nicole DeBoom was a professional triathlete for 11 years. She knew a lot about women’s sports clothing, but very little about the apparel industry. Her solution was to find a group of advisors who could teach her what she needed to know and introduce her to other contacts. Nicole explains: “When I started out I had coffee meetings ten times a week. I just started picking people’s brains.” The end result: Nicole found the resources she needed, launched her company, and has now sold over $25 million in women’s running skirts. Her advisors have been a huge key to her success.

  1. Find an Enthusiastic Angel Investor

One of the goals of building your brain trust is to find potential partners who want to get involved in your company. Jeff Wester is a great example. Jeff wanted to build an old-fashion Black Smith shop in Sisters, Oregon. He found a wealthy mentor who had built a blacksmith shop earlier in his career. He gave Jeff a piece of ground and funded his new shop. He then created a promissory note so Jeff could pay him back over time, which he was able to do.

  1. Start with Borrowed or Used Equipment

Justin Gold was making the best nut butters on the planet with a food processor in his kitchen and selling his creations at farmers’ markets. When he was ready to scale his company, he talked with several large peanut butter manufacturers. They told him they couldn’t add honey, maple syrup, and other ingredients because it would burn out their large industrial grinders. Justin wondered why he could do it in his kitchen, but they couldn’t do it in their multimillion-dollar plants. So he went out and found some old used industrial food processing equipment for almost nothing. Justin recently sold his business to Hormel for $286 million.

  1. Find Something to Sell to Get into the Game

Allen Lim spent his early career in the cycling industry. He created several all-natural hydration drinks that some of the top cyclists in the country loved. He wanted to turn his hobby into a business but had not money. He found an old used funnel cake cart and converted it into a burrito kitchen. He sold burritos at running and cycling events around the country to pay the costs of marketing his new products. With the revenue from burrito sales, his total cost to launch his new products nationwide was $800. Today, Skratch Labs is a major supplier of healthy products to both professional and amateur athletes.

  1. Sell Your Product Before You Create It

The ultimate validation of a business model is to have customers buy your products. In many cases, you can sell products before you even produce them. I sold a half million dollars of frozen dessert products before I created my new brand. David Cann sold a million dollars of his “Double Robots” before he built them. And the founders of Power Practical raised $1.5 million for their energy generating products on Kickstarter before they built these products. Crowd funding is a fantastic way to test products before you spend a lot of time and money on your business.

In sum, there are always ways to get things done with limited resources. Find a group of mentors who will advise you for free, get to know potential angel investors, start with used equipment, find something to sell to raise funds, and sell your product before you

5 necessary conditions for entrepreneurial success (Entrepreneurship)

By: Steve Tobak May  14, 2015

Source: https://www.entrepreneur.com/article/246121

Every week I hear from people desperately trying to become successful entrepreneurs. They inevitably have loads of basic questions that instantly tell me they’ve taken the plunge prematurely and, as a result, have severely limited their chances of making it on their own. I’m sure that’s not what you want to hear, but if I don’t tell you the truth, then who will? The problem is that’s the wrong way to do it. The hands-down best way to become a successful entrepreneur is to not try to become an entrepreneur in the first place. Wait, what? That doesn’t make any sense. It sounds like a contradiction. Au contraire, it does make complete sense. Not only that, it’s the best advice on entrepreneurship you’ll ever get. The thing is, nobody becomes a successful entrepreneur over the long haul by setting out to become one. It happens organically under certain conditions.

The problem is one of competitive markets. Entrepreneurship is about business, and a business that beats the competition and takes off is not so easy to contrive. For a venture to have even a snowball’s chance in hell of making it, several factors have to come together:

Opportunity.

Like it or not, opportunities don’t just pop out of your Mac’s screen and shout, “Here I am!” You have to go out and find them and explore them. Think of opportunities as branches off a tree trunk. You need to get out in the real working world to gain exposure to enough branches. That’s where everything else stems from.

Discovery.

Perhaps the hardest thing about a business is figuring out the right customer problem that needs to be solved. Without that, you’ve got nothing. Usually, that requires significant exposure, expertise, and experience. Otherwise, you’ll never come up with a winning product that beats the competition.

Expertise.

Every successful entrepreneur has some sort of expertise by the time they come up with the product or company that ends up making it. Maybe it was their passion from day one or perhaps they developed it while working for others. Whichever it is, there’s something they can do better than the pack … and BSing isn’t it.

Network.

Whether its equity partners with the right mix of talent, investors, adult supervision, or some combination thereof, successful businesses almost always have several key players involved from the start or relatively early on. That requires a network – not an online one, a real network of real people you meet in the real world.

Savvy.

Not to be cliché, but businesses have lots of moving parts and it’s not easy to get everything working together unless you have some sort of business savvy. There are only three places to learn that: from your family, from business mentors, or by working hands-on in the business world.

Notice that the factors overlap. They’re actually all intertwined. That’s why not setting out to become an entrepreneur but getting out in the world and getting your hands dirty working is the easiest way to someday make it on your own. The real business world is where all those conditions come together. And that’s where most successful entrepreneurs find them.

The only caveat is that I assume you’re looking for some sort of breakout success where that becomes your livelihood and you make a very good living at it. Of course, you can slug it out with a gazillion competitors in a number of small businesses or make a go of it as a solopreneur, but that’s not exactly knocking the ball out of the park, if you know what I mean.

Look, I know this might be disappointing for some of you, but trust me when I tell you, if you really want to make it big someday, you’ll be better served by getting out and getting some experience than banging your head against a wall trying to figure out why things aren’t working out for you.

4 tips for stopping unprofitable growth(Entrepreneurship)

By: Doug and Polly White April 19, 2016

Source: https://www.entrepreneur.com/article/274238

A small manufacturer contacted us — an owner who had seen his revenue double in the past year but still wasn’t making any money. To the contrary, he was barely breaking even. When we looked at his operation, we saw that, over the same time period, his costs had also doubled. This shouldn’t have been the case, of course. As a business grows, its costs should increase more slowly than its revenue, so that profit compounds. If you find yourself in a similar situation, we suggest four places to look for your lost profit.

  1. Product profitability

If you don’t already, you need to understand the gross margin of each item you produce (gross margin = sales price – the cost of goods sold). The cost of goods sold is everything you spend to make your product. At a minimum, this will include materials and labor. You may well find that some of the items you produce have a negative gross margin. You can’t make that up in volume because you’ll be losing money on each unit you sell. And negative gross margins are sometimes justified, if they allow you to sell other products that make lots of money. Razors are the oft-cited example here: You may be willing to lose money selling razors if the result is profitable blade sales.

However, in general, you should not have negative gross margins. If you do, you should either increase the price or find a way to reduce the cost of goods sold. In many businesses, it makes sense to establish a minimum acceptable gross margin. Then, price your products so that you achieve at least this level. For example, if your overhead as a percentage of revenue is 20 percent, establish a minimum acceptable gross margin of 25 percent (gross margin percentage = gross margin ÷ revenue). This means that, at worst, you will cover your overhead and make a 5 percent profit. In the case of our client, he had some products that were not covering their share of the overhead. We set out to help him find ways to improve these gross margins.

  1. Customer profitability

You also need to understand the profitability of each of your customers. Most often, some customers will pay lower prices than others will, and some customers will cost more to serve than others. These differences drive different levels of profitability. And you may find that some customers are just simply unprofitable. So, take steps to improve the profitability of these relationships: Increase the price you charge these customers, or reduce the costs of serving them. You can do the same analysis of customer profitability that we describe above, for product profitability. You can also set minimum profitability goals in the same way. We’ve done this analysis across a broad range of industries. We have often, but not always, found that large-scale customers are less profitable because they can have the volume to negotiate lower prices. Small-scale customers are frequently less profitable because they are expensive to serve. Midsize customers may be the most profitable to serve.

.3. Overhead

As revenue grows, overhead should remain relatively constant. Take a look at what happened to your overhead as your business grew. Too often, small business owners let their overhead costs rise with revenue. If that is the case in your situation, cut overhead back to pre-growth levels wherever possible. We understand that some overhead costs may grow with revenue.

For example, if you are sending out more invoices, that effort will likely require more labor hours. However, many overhead costs can be held constant as revenue grows.

  1. Cost reduction

Does your new higher volume provide opportunities for cost reductions? Since your volume has doubled, you may be able to negotiate material prices. If you are sending out twice the number of invoices, perhaps the process can be automated. Volume growth provides opportunities for cost reduction. Make sure you capture these opportunities.

Overall, we’ve noted, too many small businesses fail to capture the economies of scale that should accrue to them as their volume increases. Following the tips above will allow you to claw back the profit you’ve missed.

6 link-building tips for bootstrapped entrepreneurs (Entrepreneur)

By: Josh DenningAugust 25, 2016

Source: https://www.entrepreneur.com/article/280522

It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority. The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more high-quality leads you’ll generate for your business. The problem, though, is most link research and backlink checker tools are costly, and when you’re bootstrapping a start-up, you money is best allocated elsewhere. While much has been written on backlinking, little has been written on backlinking for bootstrapped start-up founders. Here are seven backlinking strategies for when you have a shoestring budget.

  1. Become a columnist on an authority site.

While some experts will want you to believe guest blogging is dead, the truth is guest blogging is still a viable link building strategy, if it’s done correctly and consistently. In the old days of blogging, you would pitch a guest post, write it, and then move onto another website. Today, writers like James Clear and Neil Patel aren’t just guest posters on authority sites – they are columnists. Having a high authority domain regularly linking back to your website can only mean good things for your ranking.

  1. Collaborate with influencers in your field.

It doesn’t matter what industry you’re in, what you’re selling or where you want to go with your online business, connecting and collaborating with influencers helps you go further, faster. Why? It builds trust. When your customers see you co-creating a product, service, blog post or resource with a trusted authority, it gives you social proof. The more trust you have, the more likely other influencers will link to your content and, you guessed it, the better your ranking on Google. Granted, it isn’t always easy or quick to collaborate with a mover and shaker in your industry, but the payoff is huge.

  1. Create an epic resource.

Getting noticed in today’s noisy world is harder today than ever. With more than two million blog posts published every day, the 400-word list posts that were once a staple of blogging no longer suffice. To stand out, you don’t have to shout louder, you just have to invite others to come to you. The best way to do that? Craft an epic resource, such as an ultimate guide, a case study or a research-backed report. One that demonstrates your skills, knowledge and expertise and leaves experts no choice but to link back to you.

  1. Get interviewed on podcasts.

Getting featured on authoritative podcasts is one of the most effective ways of reaching new audiences. What most people don’t realize, though, is it’s always one of the most underrated link building strategies in a marketer’s toolkit. Here’s how it works. The next time you go on a podcast, and you’re asked where listeners can learn more about you, instead of directing them to your homepage like everyone else, create an interview-upgrade – a resource that adds to what you discussed in your interview, and direct them to that. Not only will you get more opt-ins, but you’ll also get a high-quality backlink from an authoritative podcast site.

  1. Do reverse guest posting.

We’ve all be there – spending hours pitching guest posts only to wait days without a reply. With reverse guest posting, the tables are turned. Instead of pitching to other authors, you invite them to write on your site. Many bloggers have a page on their sites with a list of the guest posts they have have published. With your’s added to the mix, that’s an easy backlink – one that requires minimal effort on your part. If you can’t secure a big name to feature on your site, try someone from a shoulder niche who is looking to expand into new markets.

Whether you’re a marketer or a mortgage broker, you need to prioritize backlinking. Without it, your site will struggle to rank, and your business will suffer for it. As we’ve seen though, backlinking doesn’t have to be a costly affair. You can get backlinks without breaking your bank or bankrupting your time. You’ve watched others do it. Now, it’s your turn.

7 reasons to start a business while in college(Entrepreneur.com)

By: Josh Steimle April  28, 2016

Source: https://www.entrepreneur.com/article/273689

I started my business in 1999 while a student in college. There were pros and cons, but I’m largely thankful for the experience and would recommend it to other aspiring entrepreneurs. Here are seven reasons why.

  1. Low risk, high reward

What have you got to lose? You don’t own anything, you have few commitments relative to later in life, and the worst case scenario is that you go back to doing what you’re doing now. This isn’t to say you should take a casual approach to starting a business. Your years in college will be over before you know it, and suddenly the risks will be larger. You probably have time to start one serious business venture per year of college and within 12 months figure out if it’s going to work out or not. Maybe you’ll get it right the first time, maybe you’ll pivot, maybe you’ll quit and start something new. The sooner you can test your ideas, the better.

  1. Campus resources.

Universities have access to the fastest internet connections, free consulting from professors who often love getting involved in student run startups, meeting rooms, and many other resources you would pay dearly for outside the campus. The truth is you are paying dearly for these campus resources, whether through tuition or taxes, so you might as well take advantage of them.

  1. Real-world education.

You can only learn so much in the classroom. The startup world is a great bridge between material taught and applied concepts. “There is no better way to accelerate your growth than to build a company,” says student entrepreneur Jordan Gonen, a freshman at Washington University in St. Louis. “It is 100X harder than anything that happens in a classroom, but also 100X more valuable than any textbook lesson.”

  1. Accessible customers.

Students are a valuable resource for testing out your ideas. They’re cheap, and they tell it like it is if they don’t like what you have to offer. If you can get students to pay for something it’s a good sign your product or service is viable. Students are also connectors. They have the power to manufacture virality.

  1. Mentoring.

When I was a student I could get access to anyone. All I had to do was contact a CEO’s assistant and say “I’m a student at BYU and I’m starting a company and I’m interested in getting some advice from so and so.” Successful entrepreneurs love to give advice to young entrepreneurs. They’ll make time that they wouldn’t make for anyone else, and they’ll speak more openly with you than anyone else because they don’t see you as a threat or someone with an ulterior motive.

  1. Co-founders.

It’s true that college students lack experience, but think about it this way–the successful entrepreneurs of tomorrow are in college today, and when are you going to have a better time to recruit them than today, when they don’t yet realize what they’re capable of? The next Zuckerberg may be the guy or gal sitting next to you in your finance class looking bored.

  1. Career building.

Even if you start a business in college and it fails, it’s a huge plus on your resume. Starting a business shows that you’re proactive, creative, and driven–just the type of employee successful companies are looking for. Startup experience while in college can put you on the fast track to leadership opportunities at another company if you decide you’re not ready to be a full-time entrepreneur and want to get some work experience under your belt first.

Are there negatives to starting a business while in college? Sure, you might spend some money launching your business and you’ll definitely lose sleep. But these investments will pay off in other ways both tangible and intangible, making it a rewarding experience you’ll always be grateful for.

4 simple technologies that will help double your sales(Entrepreneur)

By: Toby Nwazor April 12, 2016

Source: https://www.entrepreneur.com/article/269617

It is a new year and you must have made your plans. You must have made some projections with your management team to decide where you want your organization to be at the end of the year. One area you just can’t afford to ignore during this planning process is your sales department. It deserves your attention because your sales team determines how successful your business will be. To a large extent, whether you make profit or incur losses depends on it. Take a good look at the sales figures. What are they like? What kind of results did you get from the sales department in the previous year? How can it improve? What can you do to ensure that the sales team delivers this year?

One of the best things you can do for your team of sales professionals is to provide the needed motivation to pursue the goals you have set for the year. At times, motivating your sales force may not be enough. The use of some innovative ideas or employing the aid of some basic technology may be the solution your organization needs. Below are technological innovations I wish I knew about earlier, as they would have allowed my business to grow beyond my wildest imagination.

The alarm clock.

An alarm clock is the simplest tool you can use to get more productive and boost your sales. Most sales people get poor results simply because they all follow the same pattern. Decide to be different this year. Get your alarm clock and set it to wake you up an hour earlier each day. One extra hour a day gives you the ability to prepare your sales calls. It gives you the chance to develop ideas that will nurture the existing relationship with your clients. That one extra hour can equally give you time to do some research that will maximize the limited attention span that your prospect has. Lastly you can use it to read or listen to an audio program on sales. At the end, you get to have seven extra hours of self improvement each week. That alone could be all you need to double your sales.

A business website.

Some SME entrepreneurs feel that since their business is still quite small, having a website is an unnecessary hassle. For other SME entrepreneurs, they love the idea of a vibrant online presence for their business, but they worry that having a business website is too technical or expensive, and they may not be able to run it. Not having a business website in 2016 is suicidal because US online retail sales is projected to grow to $480 billion by 2019. Getting a business website helps you reach out to new customers that your sales team may never get to see. It gives you a shot at driving an effective internet marketing campaign. Starting from search engine optimized adverts to Email marketing, it helps you make more online product sales. Thanks to the internet, there are countless free resources to help small business owners start and run a business website. Moreover, there are thousands of webhosting companies that can help you create one and host it easily.

Virtual phone systems.

A typical customer sees a large and successful organization as a reliable one; one that he/she should do business with. A virtual PBX phone system will help you give your customers the impression of being a big and successful company with a ‘real’ receptionist even when there is none. For instance, this system comes with an automated receptionist that will greet your callers and offer options like: Press 2 for Sales, Press 3 for enquiries, etc. This feature alone helps your business create a professional image especially for people calling for the first time; and is guaranteed to increase your sales.

Real-time video chats.

Delivering an excellent customer service is one way to ensure that your business stands out. This is why millions of dollars are invested each year in customer service to ensure regular customer satisfaction. One way to improve your customer service is to go beyond answering customers conventionally through emails or online chats, and employ the use of video chats. Doing this will help you see your customers’ emotional expressions and adjust your approach accordingly.

This experience will give your business a personal touch which customers will love to identify with, and hence drive more sales.

5 simple ways to improve your work-life balance (Entrepreneur)

By: Jonathan Long March 31, 2016

Source: http://www.entrepreneur.com/article/273184

Every entrepreneur knows first-hand how difficult it can be to balance the heavy workload that comes with owning a business, and life away from the office. While every entrepreneur would love that mythical healthy work-life balance, few are able to achieve it. Complete balance is an unrealistic goal, as nothing is perfect, but there are steps you can take to improve that balance. Here are five suggestions.

  1. Establish your priorities. 

Make a list of everything you have going on in your life and rank those tasks and responsibilities, in order, from most to least important. This will include your business, your friends and family, hobbies, etc. — everything. It’s important to be 100 percent honest with yourself when ranking your priorities. For example, if you just started seeing someone, that brand new relationship, while important, won’t be as high priority as your business. Ranking your priorities in order from highest to lowest makes it much easier to ensure you are allocating time to the most important things in your business, as well as your personal life.

  1. Account for every (waking) minute of your day.

Have you ever jumped online to check social media or watch a YouTube video, only to look at the time and wonder where the past hour went? It happens to everyone — I’ve done it, and you’ve probably done it at some point, as well. Time flies, and when you don’t account for every minute of your day, it’s easy to waste it. However, when you account for every minute of your day your productivity will increase, allowing you to get your work tasks completed yet still leave time for personal and family time. I know some entrepreneurs who are in their offices until late evening; but if they improved their productivity by keeping a tight schedule, they would be leaving at a decent hour every day.

  1. Don’t be afraid to say ‘no.’

Some people have a hard time saying “no,” but trying to please everyone can result in a major time-suck, cutting into your time away from work. Don’t be afraid to decline last-minute meetings or send an unscheduled call to voicemail. Don’t do things out of guilt; instead, focus your time on your top priorities. While that may be difficult at first, you will soon feel comfortable saying “no,” especially when you notice how it improves your productivity and has a direct impact on your work-life balance.

  1. Understand that there is no ‘perfect’ scenario.

As an entrepreneur, you may find it difficult to achieve the perfect work-life balance. But, if you go in knowing this, you will find it much easier to focus on making adjustments that improve your work-life balance, not perfect it. Unexpected meetings will come up, and you may have to cancel plans to attend a social event at the last minute. It happens. Expect it. Some people like to think the grass is greener on the other side. It’s not. Every time you begin to think that a 9-to-5 job would give you more personal time, there’s a nine-to-fiver out there somewhere who is thinking that being an entrepreneur would provide him or her with a better scenario.  So, focus on improving your work-life balance, not perfecting it.

  1. Unplug from work when it’s family/personal time.

Two hours of quality family time in the evening that are completely distraction free are better than three hours of family time that include checking your email every 15 minutes and doing other work-related tasks. When you are away from work, either engaging in an activity you enjoy or spending time with your family, try to completely unplug from work. That’s not always possible to do — and that potential impossibility is something you sign up for when you become an entrepreneur — but when it is possible, take full advantage.

The quality of time, not necessarily the amount, will play a bigger role than you expect in improving your work-life balance.